The ‘Brandalism Project’ is the largest subvertising campaign in the history of the UK. Subvertising is the art of creating parodies of commercial or political advertising, often using brutal satire to drive home a point. 24 prominent street artists joined forces to hijack outdoor billboards across the UK, in this subvertising campaign said to the world’s first international collaborative effort.
The project was an artistic protest challenging the strict and overbearing enforcement of branding regulations for the upcoming London 2012 Olympic Games.
The project includes the works of artists like Ron English, Robert Montgomery, Broken Fingaz, Know Hope, and Banksy collaborator Paul Insect, which were installed by a team of guerilla artists a fortnight before the London 2012 Olympic Games. The campaign saw 35 works installed in Leeds, Manchester, Birmingham, Bristol and London.